Privacy policy
Privacy Policy
Last updated: June 19, 2026
This Privacy Policy explains how LiTTLE MARiNER Ltd ("we", "us", "our") collects, uses, and shares your personal information when you visit or use our website, make a purchase from littlemariner.com, or otherwise communicate with us. By using our website, you agree to the practices described in this Privacy Policy.
We act as the data controller of your personal information, unless otherwise stated.
Changes to This Policy
We may update this Privacy Policy from time to time for legal, regulatory, or operational reasons. Any changes will be posted here, and the "Last updated" date will be revised accordingly.
Information We Collect
We collect personal information in several ways, depending on how you interact with us.
1. Information You Provide Directly
This may include: contact details (name, address, phone number, email); order information (billing/shipping address, payment confirmation); account information (username, password, security questions); and customer support communications.
Note: Some features may not function if you choose not to provide certain information.
2. Information Automatically Collected
We collect Usage Data through technologies such as cookies, pixels, and analytics tools. This may include: IP address and browser type; device and network details; and site activity and interaction patterns.
We may also use advanced tracking technologies such as Meta's advanced matching and Conversions API, which help improve ad attribution and performance by securely sharing hashed customer information (e.g., email, phone) with Meta Platforms (Facebook and Instagram).
3. Information from Third Parties
We may receive information from service providers such as: Shopify (our e-commerce platform); payment processors (e.g. card details and billing info); and advertising/marketing partners using tracking tools (cookies, pixels, SDKs).
All third-party data is handled in accordance with this Privacy Policy.
How We Use Your Information
We use your personal information for the following purposes:
To provide our products — process payments and orders; manage accounts; handle shipping, returns, and exchanges; and notify you of account or transaction updates.
Marketing and advertising — send promotional emails or messages; and tailor ads and promotions based on your preferences and browsing behaviour. This includes sharing hashed customer data and site activity with advertising platforms like Meta (Facebook and Instagram) through tools such as the Meta Pixel, advanced matching, and Conversions API.
Security and fraud prevention — monitor, detect, and investigate suspicious or harmful activity; and help secure your account.
Customer service and site improvement — respond to enquiries; and improve website functionality and user experience.
Cookies
We use cookies to: remember user preferences; power store functionality (via Shopify); analyse website traffic; and serve relevant ads.
You can manage your cookie choices through our consent banner, and adjust settings in your browser. For more, see our Cookie Policy.
Note: Blocking cookies may affect the functionality of some features. We do not currently respond to "Do Not Track" signals.
How We Share Information
We may share your personal information with: service providers (e.g. hosting, fulfilment, analytics); marketing partners under their own privacy terms (e.g., Meta Platforms, for personalised ads on Facebook and Instagram); affiliates within our business group; legal authorities (if required for compliance, investigation, or enforcement); and third parties when you consent or direct us to do so (e.g. via social logins).
We do not sell or use sensitive personal information for inferring characteristics or profiling.
International Data Transfers
We may transfer and process your data outside your home country (including to the UK and US). For EU/UK users, we rely on Standard Contractual Clauses (with the UK Addendum where applicable) or adequacy decisions by relevant authorities.
Children's Privacy
Our website is not intended for children. We do not knowingly collect data from users under the age of 16. If you believe a child has submitted personal data, please contact us for removal.
Data Retention and Security
We keep your personal information as long as necessary to maintain your account, provide our products and services, and meet legal requirements.
While we use reasonable safeguards to protect your data, no system is 100% secure. Please use secure channels when sending sensitive information.
Your Rights
Depending on your location, your privacy rights may include: access (view your personal data); deletion; correction of inaccuracies; portability (receive a copy of your data); restriction of processing; withdrawal of consent; the right to appeal how we handled a request; and managing preferences (opt out of promotional emails at any time).
To exercise your rights, contact us at the details below. We may need to verify your identity before responding. We will not discriminate against you for exercising your privacy rights.
Complaints
If you're not satisfied with how we handle your data, you may lodge a complaint with your data protection authority. In the UK, this is the Information Commissioner's Office (ICO) — ico.org.uk. EEA residents can contact their local Data Protection Authority.
Contact Us
If you have any questions or wish to exercise your privacy rights, please reach out:
hello@littlemariner.com
LiTTLE MARiNER Ltd, 35 Grafton Way, London, England, W1T 5DB, United Kingdom